This week I’m sharing some interesting ads from the March 1974 issue. There are 21 full or half page ads in this issue and they break down into a few different categories; crafts (11), plants (5) and other (5).
Let’s start with the plants.
There’s usually a section in Workbasket called “Garden” so it’s not surprising that there a lot of ads for plants. They are usually full page and full color ads, and one is usually the back cover. This month is no exception with the gladiola ad on the back.
Here are the rest:
We have roses, shade trees, strawberries and a stock sale in very tiny print.
There are ads for embroidery patterns, afghan kits, rug kits, cake decorating and more.
There were three half page ads in the crafting category; a quilt pattern, Jiffy lace, and my favorite; Pre-cut patterns! My least favorite part of sewing is cutting the pieces out.
There were just two black and white full page craft ads. One for a dress form and one for embroidery patterns.
The rest of the craft ads were either full or two page color ads in all of their glorious 70s colors. Herrschner's Afghan kit, Phentex punch needle rugs, American Thread and Ferry-Morse stitchery kits. - edited to add Ferry-Morse is a seed company that still exists.
My favorites are these two; Wilton Cakes and the LeeWards beaded decorations.
The colors of the cakes are just so 1970s; lime green and orange. I remember making beaded Christmas decorations kind of the ones in the LeeWards ad with my mom and sister.
And the last category - Other.
For half page ads we have stockings, wigs and laxatives:
And the badly names Ayds is a full page ad:
And Rubbermaid Girls! I guess Rubbermaid wanted to get in on the Tupperware trend. They've since abandoned the party sales business strategy and chosen to compete by having their products everywhere else.
Do you have a favorite ad in this issue?
I'm from Minnesota and have been crocheting since 2003. I inherited a box full of Workbasket Magazines from my mother-in-law and became obsessed with the vintage patterns. I'm a member of Crochet Twin Cities, the local Crochet Guild.